Instagram For Business Growth
Social Media has leveled the playing field for brands. Never before can a multi billion dollar company coexist in the advertising sphere with a small mom and pop store run by an individual. This is a great way to get your brand seen by thousands of people for as little as $40 a go. Here I offer some of my growth metrics for the Instagram accounts I handle.
Some of the KPIs [Key Progress Indicators] I measure are:
- New followers
- Conversion rate on advertising [cost per click]
- Exposure across relevant hashtags
- Unique views